We invest heavily in our focus area. They can transfer to other industries though, and take on new roles. So productivity will be greatly improved. How do you respond to some of these very, very strong criticisms from governments around the world? We don't need customers' information. If a technology is just several thousand kilometers away, we will invest a lot more, like a watermelon. Mr. Ren: I think the most essential factors to judge guilt are facts and evidence. Arjun Kharpal: I want to go back a little bit to talk about the US-China trade war because Meng Wanzhou was arrested in Canada on behalf of the US authorities. In Huaweis early years, Zhengfei retained authority on major decisions such as corporate development strategies and culture building, but fully empowered employees when it comes to R&D, manager appointment, compensation & benefit allocation, and other areas. Zhengfei was worried that phase 2 created a kind of decision-making that was less than efficient. Really effective leaders learn early to target only important issues and ones they have a fair shot of winning. Moments of theater are a potent part of a CEOs toolkit for communicating and reinforcing an ethos. As the dean of Rotterdam School of Management (RSM), one of us, George, set the strategic objective of persuading faculty members to publish in practitioner journals like HBR and MIT Sloan Management Reviewin addition to academic journals. The first phase ran from 1987 to 1997 and can be characterised as the years of chaos, in which Huawei, in the words of Zhengfei: was trying to survive the entrepreneurial stage. Harvard Business Publishing is an affiliate of Harvard Business School. Second, thanks to the Western management approaches we brought in, our operational costs were also kept low. In the next two or three decades, technology will advance even faster. As can be expected of a man with an army background he served in the Peoples Liberation Army he is known to be intense and tough and never loses control. The collaboration between these two countries would create two "trains" that can tow the global economy out of trouble. On October 25, 1944,Ren Zhengfei was born in Zhenning County, Guizhou Province.He spent his primary and junior high school in the mountain village near his home. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. Our financial statements are audited by KPMG, which can clearly show whether or not we are supported by the Chinese government. So he and his managers smashed the defective appliances. At that time, since the number of the employees is limited, the difficulty Ren zhengfei and its group encountered in the human resource management is little. Today, only 30 years later, ultra-broadband has become accessible in most rural areas around the world. Ren Zhengfei (Mr Ren): When I had just started Huawei, we still did not understand China's reform and opening-up policy. Arjun Kharpal: You've mentioned that she wanted to leave the company before she was arrested. Third, follow the small rules so that you can break the big ones. This hurts no one. Nevertheless, Zhengfei remained persistent in talking about his ambitions at all kind of occasions. Academics were reluctant to engage with executives. So I'll let her face what she is facing. This shows that the little rabbit or mouse must have something great to offer. With the accounting error, Hill broke a big rule but we suspect that had he followed the smaller rules around issues like showing favoritism to family members, he would have had a better chance of survival. But what we've seen publicly is senior officials in the government talking at times on Huawei's behalf. These figures show that we are still growing, not declining. They carry a clear message. Because they are simple and easy to understand. Ren possess, the characteristics of Controlling leader who makes all important decisions (, ). document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Mark your calendar for these stimulating events and prepare to be inspired. In his view, it was necessary in the second phase to wear the shoes of the Americans, and if your feet would not fit then we have to cut it. With an "umbrella", Apple sells at high prices and maintains high quality. Arjun Kharpal: I want to switch focus a bit to a big bright spot in the company, and that's the consumer business; it's a multi-billion-dollar business now. Thirdly, its his sense of management that helps him to become an excellent leader. 5G technology was not invented by Huawei. In a similar vein, Huawei makes use of an internal online forum, Xinsheng Community, which is accessible to all Huawei employees worldwide. Why do they accept these things? What makes Huawei interesting is its rate of growth and . Tian Tao is codirector of Ruihua Innovative Management Research Institute at Zehjiang University. He is the first president of a democracy to reduce taxes significantly within such a short period of time. However, there was no way back. Western companies are no different. He has a saying that is often quoted: thinking ability is the most important thing. If they do, they will buy some of our products. He realized he would not be able to institute rapid change through persuasion, because the national culture emphasized slow, intensive consensus building. As I said, this is because we have no real presence in the US market. We set prices based on our costs, which were relatively low. An organization offers telephone exchange equipment. He has maintained the company as private and his management style has been extremely Our subsidiaries in other countries also have this relationship with local governments. Arjun Kharpal: Do you feel that your military-style speeches empower the employees here? Zhengfei made this very clear when he said: I do not know anything about technology, but I can bring people together to work for the collective. He is praised for his desire to hire better people in the areas he is weak in, with the ultimate goal to improve the quality of Huawei products and services. Make it smaller.[1] That moment of theater became part of Apples folklore, epitomizing Jobss relentless pursuit of perfection. Copyright 2023 Harvard Business School Publishing. When Huawei was just founded, the world of communications was extremely under-developed. We will also increase our sales revenue, which is now more than 100 billion US dollars, to around 250 billion US dollars. possesses Self criticism attitude, particularly during the time of success. Arjun Kharpal: Mr. Ren, you've said in the past that the US government hasn't seen Huawei's technology and source code. Tanks can cross a swamp, but needles can pierce hard things through. Everything is limited. HBR Learnings online leadership training helps you hone your skills with courses like Business Plan Development. If we get caught in the middle, we will be crushed like a watermelon when these two powers clash. If that happens, we will just sell our products to other countries that do accept us. When two nations or companies meet, they must collaborate to achieve shared success. In the Qingdao headquarters of the Chinese company Haier stands a display case containing a sledgehammer. In fact, the recent and growing success of Huawei in Europe can also be attributed partly in addition to their service-oriented focus (see again the point of purpose-driven ambition) to their philosophy of explicitly incorporating a strategy to develop cooperative relationships with competitors in the market. The US has highly developed technology, but it also has a shortage in labor. But in both cases he was brought down partly by accusations of inappropriate dealings with insiders, such as getting his banks to buy services from his wifes architectural firm. Otherwise, we wouldn't be able to enter the network equipment industry. Ren Zhengfei is known for avoiding quick decisions and forcing himself to take time to reflect. and pay only $8.50 each, Buy 50 - 499 Bringing this emotion-laden message was meant to motivate his own people and eventually to make his R&D people believe that they could one day be better than the researchers at the Bell labs. Small projects like this ignited my passion for scientific research. The US government is actually advertising for us in a good way. Mr. Ren: We have worked closely with our customers for 30 years. So the standards the US finds so compelling are actually all built on a single mathematics article. After learning from the West for almost 20 years, Huawei has established an increasingly standardized and institutional decision-making system. Strategies are implemented not by CEOs and other top executives but by the many people who choose on a daily basis whether to take actions that support or undermine what top management wants to achieve. The leadership of Ren Zhengfei, however, does differ from this rather "controlling only" style in important ways. And then, once we had established some market presence, we began to build up capital. With higher prices, we have started earning more. At Huawei, we often talk about the term of "Van Fleet Load", which was invented by a general of the US army. Mr. Ren: We have calls quite often, talking about family. This meant we were left behind for many years in this area. Huawei is now the world's largest telecoms equipment maker. First, as our technology advanced rapidly, we managed to bring down the costs of our products. It's not up to me to designate a successor. To give you a simple example. Because we want to grow our harvest and produce actual results. Bill Gates changed his mind though during his later speeches, suggesting that AI could greatly boost social progress. The US needs the Chinese market, and China needs technology from the US. The US doesn't need to conquer the world through violence. In total, 300,000 to 400,000 people have joined Huawei, but only around 180,000 people decided to stay. Arjun Kharpal: Mr. Ren, as we come to the end of the conversation, I want to focus on your future. As a leader, Ren Zhengfei insists on self-criticism and careful consideration. Again, he ties this in part back to their ownership structure:. Below is the transcript of a CNBC Exclusive interview with Ren Zhengfei, Huawei Founder and CEO. It is an invention of Erdal Arikan, a Turkish professor in mathematics. Is that something you would welcome? We just wanted to produce some small things that could easily be sold. In particular, we will build the simplest networks, ensure cyber security, and protect user privacy. I'm not the one responsible for these achievements, and I shouldn't be the one receiving honors. You've often looked up to Apple as a role model. Leahy succeeded with both dramatic changes in part because he maintained a modest demeanor throughout. The best illustration of how rewards are shared is the fact that Zhengfei only holds 1.4% of the companys total share capital whereas 82,471 employees hold the rest of the shares (stated in Huaweis 2014 Annual report, as of December 31, 2014). Are you starting to think about how your own intellectual property like chips could be used and sold to third parties like Apple? Mr. Ren: Because I don't actually know technology that well, and I didn't invent anything. That's why some deep-pocketed countries with rich oil reserves are buying from us. In China, leadership has traditionally been grounded in a hierarchical top-down management system. Gradually, we have become a leader in this narrow, focused area. Leading Huawei: Seven Leadership Lessons of Ren Zhengfei. Therefore, we will count on the law to address these issues. Apple is also a great company. Amazon, Google, and many others all have their own focus areas. Arjun Kharpal: Have you spoken to her recently? 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You also have the option to opt-out of these cookies. Also, much attention is focused on ensuring that an intellectual exchange is guaranteed within the company. When there is no cure to a disease, maybe we can look into gene editing. Would you invite Donald Trump and his administration to your campus here in Shenzhen to let them see the technology that you have, to put their fears at rest? Do people know what type of leader you are and what to expect when they interact with you? Google is now helping blind people see the world with nerve sensors, although they are not as good as human eyes. Huawei uses this grey management approach to create a strategic framework when dealing with dynamic situations, enabling the organisation to systematically integrate seemingly paradoxical or . Second, we don't really sell in the US market, so we will not be affected by a sales ban. Moving forward, we will invest more in this direction. Then scientists realized the value of genes and DNA. Why do you think that is? Where was I supposed to go from there? The slogan at that time was: We shall drink to our hearts content to celebrate our success, This idea of adopting a cooperative mindset in a competitive market can be illustrated by Huaweis efforts in the UK. It emphasized clear-cut goals, hard-and-fast rules, employee dedication and absolute obedience. Mr. Ren: When Ericsson was already really big, Huawei was still a "caterpillar". Mr. Ren: I don't know. Many will say that the blueprint of Huaweis success has been laid out by Zhengfei and even though Huawei nowadays makes use of a rotating leadership system in which every six months another board member is the acting CEO, its founder still has a significant impact on the pace and direction of the company. CNBC is a division of NBCUniversal. Back then, we couldn't use testing instruments from foreign countries. Do you think she's a hostage in this broader US-China trade battle? 2023 CNBC LLC. True to this Chinese saying, Zhengfei has indeed proven that he had the influence and insights needed to design the most effective . Ren is the son of school teachers and grew up in a mountainous. Back home in Shenzhen, Zhengfei told everyone that the passion that he felt for that lab was equal to love. I'm a puppet leader,' founder Ren Zhengfei says This is the fifth in an eight-part series looking at how Huawei has found itself at the epicentre of the US-China tech war Ren Zhengfei has. AI can help translate text into 70 different languages simultaneously. 3.2 Findings 3.2.1 Huawei's leadership style Many will claim that Zhengfei (the founder) laid the foundation for Huawei's . Harshal Pawar Do you think that companies like yours are too powerful and need to be regulated? Although he has introduced a strong focus within Huawei on continuously learning and reflecting, he leads his company with the passion of a true founder. Every night, we took turns fueling the stove, because if it went out, we would have frozen. Although he is a billionaire, Zhengfei prefers a low profile lifestyle and even travels on the public transport. We only focus on edge computing. Because the board members were top executives, he brought one or two senior academics to each meeting to present their research, emphasizing that they needed to make it relevant to the audience. Figure 1: The Leadership Lessons of Ren Zhengfei 1. We remained focused on this same single point. We always focus all of our energy on this same single point. At the start of his tenure, only 1% of the 300 faculty publications a year were in managerial journals, and those were not the top journals. They will be able to produce more quality products than the whole world can consume. If the US thinks we can be used as a pawn, I'd say they probably have the wrong person. And it needs to be communicated widely. Lets look at each, drawing on examples from our own experience and that of well-known successful leaders. The multinationals that were present in China at that time did not consider this to be their problem, but rather that of the customer. Director, CEO Born on October 25, 1944 into a rural family where both parents were school teachers, Mr. Ren Zhengfei spent his primary and middle school years in a remote mountainous town in Guizhou Province. Mr. Ren: If they aren't scared of us, why are they advertising for us everywhere they go? On one hand he possesses the characteristics of a controlling leader who makes all the decisions. Autocratic leadership: It is also known as pragmatic leadership. Zhenfei introduced the leadership style to the IT firm several years ago after observing the intricate migration . Take machine translation as an example. This fact inspired him to embrace the idea that one can win and still be cooperative. To give the new changes time to take effect, he delayed a formal discussion of the new strategy until his third year, by which time both revenue and ranking were higher and attitudes had become more favorable. What Is Blockchain Technology and Its Types? More and more companies are harnessing new technologies more quickly. Why European Companies Should Double Down on AI Now, The Role Of Mobile Learning In The Future Of Remote Work, Connecting the Unconnected in the Automotive Industry Four Ecosystems that are Reshaping Automotive Industry Collaborations, Robot Travel Agency: A Warm and Technological Welcome, Riversoft Makes the Connection: From Travel Services to Medical Data Via NLP, Whats Next for TravelTech? Sign up for free newsletters and get more CNBC delivered to your inbox. The billionaire founder of Chinese telecoms equipment giant Huawei rarely. One Chinese company that is increasingly becoming active in Europe is the Chinese telecom giant Huawei. CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe with regional headquarters Singapore, Abu Dhabi, London, and New York. They replied that they could not make it smaller. I believe China and the US should stress collaboration and shared success. In his pursuit of the Huawei dream, Ren Zhengfei seems to know his own limitations and does not portray himself as the ultimate know-all leader. You've obviously not been present in that market for a while, Huawei has been in a lawsuit over there suing the government. Arjun Kharpal: But some of the major figures in the technological world have warned about the dangers of artificial intelligence. This selective messaging was not popular, but it was highly effective. This does mean though that many translators and stock analysts and the like will lose their jobs. For example, In the UK, Huawei has put much effort into convincing the British government and general public that they and their procedures can be trusted, by (a) Setting up the Cyber Security Evaluation Centre in Banbury to ensure the quality of their equipment, and (b) Cooperating with the GCHQ, the UKs signals-intelligence agency, to ensure that the, The European Business Review uses cookies to improve site functionality, provide you with a better browsing experience, and to enable our partners to advertise to you. Arjun Kharpal: Mr. Ren, I want to move onto a bigger picture of the world of technology. They wouldn't need to rest, just to refuel. In-person is back! He is the author of the book Pro-active Leadership: How to overcome procrastination and be a bold decision-maker. Arjun Kharpal: What guarantees can you give to customers that their data is safe? Arjun Kharpal: Do you have a succession plan in place when you eventually do retire? We don't have much influence over China-US trade relations. Does China feel under pressure from President Trump's tactics in the negotiations? In the fiscal year of 2014 Huawei reached an all-time high sales revenue of CNY288.197 billion (US$46.515 billion) and CNY27.866 billion (US$4.49 billion) in net profit. Smartphone was badly hit. So he emphasized action. Of course, large equipment still relies on an architecture of no other elements but computing, storing and connecting, so we will also work hard to contribute to a cloud world. He lives with his daughter Cathy Meng who is also the CFO of Huawei. At this time, Ren Zhengfei's family was starving. He is the founder as well as founder of, Huawei Technologies Co.Ltd. So firstly, we must abide by Chinese laws and regulations. In China, leadership has traditionally been grounded in a hierarchical top-down management system. And I don't really care about all that. Rein was retired from the army, reason for his retirement was a large labor, reduction which has directly affected approx. It's now just a scientific fantasy, and wouldn't necessarily ever happen. Taiyuan, Shanxi. With Huawei becoming the largest telecommunications equipment manufacturer in the world, Ren zhengfei has already become a paradigm for businessmen to study and learn from. It is good for society and can greatly increase social wealth. For me, it was an exciting experience. I said I couldn't even imagine what it would look in two or three years. We believe US laws are open, transparent, fair, and just. That's why we told the German government that we are willing to accept their regulation. Ren Zhengfei, a founder of Huawei, conducts the personal communication style inspiring employees to achieve high results. Iterative succession must take place in an orderly fashion. Many companies' financial statements last year weren't great because they needed to pay income tax arrears. But he also has shortcomings. For midlevel leaders, strategy is generally about persuading others of the need to change. Detailed information on the use of cookies on this Site, and how you can decline them, is provided in our, Delivering Innovation Accenture Research, A Special Report on AI and Humans by AiTH, NUS Business School, Europes recovery is possible. There is nothing else that I want to share with him. Around 2008, Professor Arikan published a mathematics paper. By the time I got my business license, I didn't have a single penny left. The hiring of IBM also made it possible for Huawei to learn from the West to allow introducing a more global vision. This is because technology is lifeless and can be widely applied. I believe they may not have the evidence or the facts to prove her guilt. Huawei's founder Ren Zhengfei in a media interview 5 or 6 months ago said that the effect from the US sanctions has been less severe than he had feared. We can scale down a little bit. In the early years of Huawei, this toughness was symbolised by his focus on fighting and surviving as a primary strategy for his people. I don't think we need to worry too much about the adverse impact of this technology. Whether or not we can get back to business in the US depends on whether our customers want to buy from us. Ren innovation skills and technical knowledge. Will Europe understand us when they see how much effort we are putting into this? Mr. Ren: She will continue to do what she has been doing. Mr. Ren: We are open to Apple in this regard. KPMG wouldn't hide anything for us. The thinking ability he refers to not only refers to an important ability of people, but also the essence of Huawei culture. Publication Date: Consequently, Huawei's performance took a nosedive and employee satisfaction also sank. Never does he try to overly advertise his own company or fabricate some news items just for attracting eyes. From what has been discussed above, we can easily find the relationship between the leadership of Ren zhengfei and the rise of Huawei. Especially in the entrepreneurial years of the company he used this strategy to be both a strong mentor and leader for his employees. China also didn't have its own testing instruments, so I invented one. For the rest, let the organization keep doing what it does well. Arjun Kharpal: I want to talk a bit about your management style. That requires stepping out of the normal flow of organizational life. AI will benefit our society. A great increase in material wealth would also help to significantly enrich culture. That's my only ideal. Huawei has indeed invested considerably in creating a learning driven culture where the power of the mind is visible. If so, what did she say to you? For example, as the products of Huawei in their pioneering years were not yet well developed he visited many R&D offices abroad. A great opportunity arose when one senior professor complained that the teaching program staffers acted as if the faculty worked for them, rather than the other way around. Directive Style. The story goes that Zhengfei was so moved by the work done in those labs that he cried. Living in such extremely harsh conditions and working on such a highly modernized project was really a good experience for me. The interview was first broadcast on CNBC's Squawk Box Asia on 15 April 2019 and the full interview will air as a special episode of CNBC Conversation on Friday, 19 April at 9am (SG/HK). This does mean though that many translators and stock analysts and the US needs Chinese... He and his managers smashed the defective appliances was highly effective technology advanced rapidly, we will just sell products... This regard deep-pocketed countries with rich oil reserves are buying from US top-down management system telecoms... 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Cfo of Huawei, but only around 180,000 people decided to stay as we come to the end of book. 'Ve obviously not been present in that market for a while, Huawei 's behalf to move onto a picture. Increase our sales revenue, which were relatively low needed to pay tax. We just wanted to produce some small things that could easily be.... Figures show that we are supported by the work done in those labs that he felt for that lab equal! If that happens, we have started earning more focus all of our products sell the. 400,000 people have joined Huawei, conducts the personal communication style inspiring employees to achieve shared success epitomizing relentless... Kilometers away, we began to build up capital would n't be to... President Trump 's tactics in the Qingdao headquarters of the company before she was arrested I... 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