Reina Castellanos. These data suggest that the Hispanic/ Latin consumer market is the largest ethnic market in the U.S., making it a viable target for brands to tap into. She launched her YouTube channel in 2006 and started uploading makeup tutorials. 130 E. Randolph St. "Design & style to make you smile" - says Will's Instagram BIO. The positive feedback he got from his students for his fashion led him to learn more about menswear past and present. Jackson specializes in developing operational foundations and processes for every level of restaurants from quick-service to fine-dining; built to launch, scale, and sustain profitability from concept to completion. Mariale received the Venezuelan Cacique de Oro award for the Best Venezuelan Influencer in 2016. Nadra Kareem Nittle. Elizabeth Ruiz is a former Hooters waitress before she embarked on her modeling and social media career. In 1965, Chaves and Huerta organized the Delano grape strike; the longest strike in U.S. history, lasting from September 1965 to July 1970. Vegetta777 is well-known in the gaming world for uploading a variety of gameplays such as Minecraft, Battlefield, Saints Row, Garrys Mod, and more. Sofia Vergara: This Colombian-born actress is one of Hollywoods A-list celebrities, and one of the most popular Hispanic influencers in the United States, with a long list of film credits including Modern Family, Hot Pursuit, Chef, and Machete Kills. Thickletic also gives back to marginalized communities through Thickletes Give Back. It has given audiences more access to top Latino influencers from various backgrounds not just from Latin America but across the globe. Most recently, she worked on an awareness campaign for the 2020 U.S. Census to increase participation among minorities and hard-to-reach communities for both Cook County and the City of Chicago. Her work experiences gave her the confidence to launch her style blog in 2009. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. From comedy sketches to lifestyle vlogs; beauty tutorials to cooking recipes; educational videos to music lyric videos Hispanic YouTubers cover a wide range of genres that appeal to viewers around the world. She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. And, crucially, they're politicians. Gutirrez discovered her passion for journalism while she was studying abroad in Madrid, Spain. Andrea Espada, whose real name is Andrea Rincon Estrada, is a Colombian internet and television personality. Widely recognized as one of the Top Latin Influencers is Peruvian-American social media star, Salice Rose. Facebook - @lele - 6.6m followers. This accounted for 11.1% of U.S. buying power in 2020. She also created a blog, Naturally Nicole, where she posts tutorials, DIYs, reviews, and fashion-related content. The influence of these Hispanic YouTubers has been acknowledged by companies and brands investing in them as influencers for their campaigns. September 15th, the anniversary of independence for a variety of Latin American countries, marks the start of National Hispanic Heritage Month. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. Soon after, she received her bachelor's degree from DePaul University and kicked off her career in South Bend, Indiana where she was a weekday general assignment reporter and weekend morning anchor. Through her organization, she wants to encourage BIPOC communities, particularly Latin women, to love their curves. Entity: Prado & Renteria, CPAs Prof. Corp. As a Chinese, Spanish, and Mexican, her interracial features have become her ticket to working with top fashion and beauty brands including Loreal Paris, Nordstrom, COACH, DKNY, Saks 5th Avenue, Sunglass Hut, Levis, and more. Moreover, considering that these consumers are now more digitally savvy as they make their purchases online, brands should also know where they spend their time, what sites or social media platforms they frequent the most, and how they consume content. Latina influencers 2022 were some of the most popular influencers on social media. Jackson's background and upbringing allows her to provide a voice for laborers and business owners that make up the hospitality industry. Alexis and Samantha are unapologetically themselves, and shed a light on topics that affect their communities and highlight people who embody what it is to be a true boss. Ruben Doblas Gunderson, better known as El Rubius, is a Spanish-Norwegian YouTuber and one of the Top Latin Influencers worth following. Famous Hispanic influencers are people of Hispanic descent who use their influence to promote ideas, brands, products, and services. Michelle Lewin is a Venezuelan model, fitness guru, bodybuilder, and one of the Top Latin Influencers. Samantha is a visual artist, professional stunt woman, community organizer, and activist. Mexican soccer player-turned-YouTuber Gabriel Montiel Gutirrez is also one of the celebrated Latin Influencers. KIMBERLY GUERRA @badassxbonita 127K (Top Latin Influencers), 44. As a board member of the National Association of Hispanic Journalists, she focuses on keeping their mantra alive, More Latinos in News. Lorena Rae, also one of the top Latina influencers 2022, is a German model who has worked with some of the biggest names in fashion including Dior, LOfficiel Paris, Grazia Italy, and GQ Mexico. Dominican-American actress, host, and social media influencer Ana Marte is known for posting collaborative, meme-inspired sketches in addition to modeling photos on her Instagram feed. Brands understand the power of top Latino influencers, whose influence extends beyond the digital world into their communities. Alex Pina: Spanish screenwriter Alex Pia, one of the top Hispanic influencers in the United States, rose to fame after creating Money Heist (La Casa de Papel), which became a global phenomenon when it debuted on Netflix in 2017. Additionally, many top Latino influencers use different languages when creating content thus enabling even greater connection within this particular demographic as well as allowing them to reach out beyond it. LUISA FERNANDA @luisafernandaw (17.1M), 4. VICKY ALVAREZ @vickyalvarez 115K (Top Latin Influencers), 45. JILLIAN MERCADO @jillianmercado (266K), 36. Genuinely one of the nicest guys we have met, his Instagram is non stop with modelling, TV appearances and pure entertainment. Brands love working with famous Hispanic influencers due to their strong cultural connection and affinity with followers, which leads to highly engaging and effective marketing campaigns. They head major nonprofits. Selena is a pop singer, one of the most relevant, popular, and well-known Latina Instagram influencers, and an actress who has been in the public eye since she was a child. She is also an entrepreneur launching her line of home products and beauty products and has become an icon in the Latin American community due to her advocacy work for Latino rights. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. View this post on Instagram A post shared by GERMAN (@germangarmendia) Some of the most popular Latina influencers 2022 are Yalitza Aparicio, Lorena Rae, Thalia Sodi, Juana Martinez-Neal, Sofia Vergara, Lili Estefan, Ana Tijoux, and Demi Lovato. German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. Puerto Rican dancer, stylist, and blogger, Alani Figueroa, is one of the coolest and most creative Latin influencers youll ever meet! @thepennycloset_ Claudia Felix-Garay is based out of Los Angeles, California. Her internet success has also opened many new doors of opportunity for her, including singing and acting. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. Type Of Instagrammer: Photography. 1-877-812-1590, John R. Boehm, Stephen J. Serio, Bloomberg and provided photos, The Most Powerful Women In Chicago Business. Since then, Michelle has collaborated with leading fitness brands and became a cover model in several magazines, including Playboy. Today, Michelle is among the most sought-after fitness models in the world. GERMAN GARMENDIA @germangarmendia (14.2M), 9. Cynthia is passionate about staying socially aware, supporting her community, and giving back. Entity: Healthcare Alternative Systems, Inc. FIDEL MARQUEZ, JR., Senior Vice President, Legislative and External Affairs, Chief Governmental and Community Relations Officer, SUSANA A. MENDOZA, Comptroller of Illinois, Entity: Hispanic American Construction Industry Association (HACIA). These social media stars have 1,000-10,000 social media followers. In the early 1950s and 60s, the Community Service Organization (CSO . The 2020 U.S. Census shows that the U.S. Hispanic population has reached 62.1 million, which makes up about 18.7% of the U.S. population and accounts for about 52% of the countrys population growth between 2010 and 2020. Eighteen-year-old Colombian Amara Leguzamon Pascagaza, popularly known as Amara Que Linda, has risen to a social media celebrity status through YouTube and TikTok apps. We've rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. Lele is a one of top Hispanic influencers in the world who also released her own music, modeled for various leading brands, and co-authored a novel in 2016. On TikTok, Amara has quickly amassed 17.2 million followers with her lip-syncing and trending dance routines. By. 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